L&T Finance’s latest campaign gives a peep into its complete home loan solutions
In May, L&T Finance (LTF) launched an evocative home loan campaign titled – ‘The Complete Home Loan’. Through a series of three TV Commercials (TVC), the campaign succinctly sums up the complete home loan solutions that LTF offers.
The first TVC focuses on ‘Home Décor Finance’, and the second and third speak of LTF’s top-end service benefits of digitised processes and a dedicated relationship manager. The TVCs combine wit with relatable scenarios to create situations that are entertaining as well as informative, ending with the evocative ‘Kum Nahi, Complete.’
Best of all, being a co-presenting sponsor of the latest Indian Premier League (IPL), LTF got the TVCs streamed on Jio Cinema during the matches, while during the Lok Sabha polls season, they were aired on prominent news channels.
These are part of a larger bouquet of an integrated marketing campaign that LTF has undertaken encompassing influencer marketing, outdoor hoardings, on-ground events, and social media. The integrated campaign has been rolled out across Mumbai, Delhi, Chennai, Hyderabad, Bengaluru, Kolkata, Jaipur, Ahmedabad, Pune, Chandigarh and Surat.
