Nov 11
IIM Kudos for L&T’s Communication
IIM Kudos for L&T’s Communication
MERGER & ACQUISITIONS (M&A) are generally laced with volatility, uncertainty, complexity, and ambiguity (VUCA), and this was more so during L&T’s acquisition of Mindtree Ltd last year.
The Corporate Brand Management & Communications (CBMC) department of L&T had devised an innovative communications strategy and campaign, lifting the perceptions of all stakeholders towards this complex and major M&A in India’s recent industrial history.
Taking note of this, the Indian Institute of Management – Ahmedabad (IIM-A) has now published a case study on how CBMC’s campaign changed the stakeholders’ perception in Mindtree deal – making it a win-win. Titled, Changing Perceptions and Transforming Outcomes: L&T Acquisition of Mindtree, the 22-page case study delves deep into the communication plan that adapted to the dynamic nature of Mindtree M&A. It narrates the strategic insights that were followed by rapid implementation and close monitoring – simply a real-time brain stimulating activity.  
The case study makes for a valuable read for current and future business leaders and communication experts. As such, IIM-A is now using this as teaching material in its management course. Published in September, the case study is available on the IIM-A website
LTI has been recognised by the Great Place to Work™ (GPTW) in the USA. The recognition confirms that 7 out of 10 employees have a consistently positive experience at LTI. Areas of strength for LTI in the USA are its high scores on fairness, safety, and the management team. No small achievement in the industry, especially at this time.


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