Jan 23
Bigg Boss of Safety
Bigg Boss of Safety
L&T’s Hyderabad Metro leveraging entertainment to augment safety awareness
People tend to imitate celebrities. And to leverage this, L&T Metro Rail Hyderabad Limited (L&TMRHL) and Star Maa have jointly launched a public safety awareness campaign in Hyderabad Metro with Bigg Boss Telugu as the centrepiece.
Bigg Boss host and superstar Mr Akkineni Nagarjuna and Mr KVB Reddy (MD & CEO – L&TMRHL) kicked off the 100-day campaign – Bigg Boss Is Watching You – with a poster launch on 12 November. The campaign is to promote safety measures that one needs to adhere to while on Hyderabad Metro.
“Bigg Boss is genuinely entertaining and is a great vehicle for communicating the crucial message of safety. This initiative will certainly raise the safety awareness of the metro commuters. I’m glad to see that both Star Maa and L&TMRHL are committed to such a creative and subtle initiation,” Mr Nagarjuna said on the occasion.
Giving L&TMRHL’s perspective, Mr Reddy said: “As part of our third collaboration with Star Maa Bigg Boss Telugu, Hyderabad Metro rail is delighted to be the travel partner for the Bigg Boss Telugu Season 6. The ‘Bigg Boss is Watching You’ campaign as part of the partnership, and aims to increase safety awareness and safe travel practices.”
A Star Maa spokesperson underscored that Disney and Star India are committed to leveraging the entertainment platform for delivering communication that improves the lives of millions. The collaboration with Hyderabad Metro for the public safety awareness campaign is a step in that direction.
As part of the campaign, the entry-exit, concourse, and check-in areas of all the 57 metro stations in Hyderabad have been covered by awareness materials. Also, a customised jingle with safety message is broadcast in every metro train. 


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