L&T Finance enters gold loan business
L&T Finance (LTF) is making an entry into the gold loan sector by acquiring Paul Merchants Finance Pvt Ltd’s (PMFL) gold loan business, subject to necessary approvals and the fulfilment of all conditions precedent to closing.
The proposed acquisition includes a fully operational network of 130 branches and security centre for 24x7 remote monitoring of all gold loan branches, strategically located in less penetrated markets like Chandigarh, Punjab, Haryana, Delhi, Rajasthan, Gujarat, Madhya Pradesh and Uttarakhand. Included in the deal are approximately 700 employees.
This is an all-cash deal with a lumpsum consideration of Rs 537 crore along with certain adjustments to be done till closing. The business transfer is expected to close by the second quarter of the financial year 2025-26.
Once the deal becomes a reality, gold loan will be a strategic addition to LTF’s bouquet of secured loan products.
HAPPENING APP
LTF’s commitment to digital excellence was celebrated at the Indian Digital Awards 2025, presented by the Internet and Mobile Association of India (IAMAI).
LTF’s PLANET App was bestowed the Silver Award for Best User Interface.
The app's engaging design and easy navigation enhance the financial journey of its users.
As of Q3 FY25, the app was downloaded over 15 crore times, clocking over Rs 3,100 crore in collections and over Rs 10,500 crore in sourcing. It has given LTF’s customers over 5.5 lakh seamless servicing experiences.
CAMPAIGN KUDOS
The Complete Home Loan campaign of LTF has earned high acclaim from media outlets and industry bodies for its innovative approach.
These include the Gold Award for Best influencer-led product launch and Silver Award for Best campaign in BFSI at Afaqs Digies Conference and Awards 2025, Bronze Award for Best Digital Campaign in the BFSI category at ET Brand Equity DigiPlus Awards 2024, and Bronze Award for Best Digital Brand Strategy at Indian Digital Awards 2025.
Through creative storytelling, clear messaging, a smart strategy and targeted marketing, The Complete Home Loan campaign effectively highlights the key features of this loan – including home decor finance, a fully digital process for maximum convenience, and dedicated relationship managers who provide personalised support throughout the entire loan process.
