Nov 16
Gold Getter
Gold Getter
L&T’s Corporate Brand Management & Communications (CBMC) Head Mr Yuvraj Mehta has been named the Gold Globee Communications Leadership of the Year 2021 for his “three-pronged communications strategy to mobilise the COVID-19 Taskforce”.
The Globee 11th Annual Communications Excellence Awards 2021 is among the “world’s premier corporate communications, marketing and public relations awards programmes created to honor and recognise industrywide and peer achievements and best efforts of agencies and in-house corporate communications”.
The Communications Excellence Awards trophy constitutes a citation and a plaque and will be handed over to Mr Mehta by the end of this year.
Immediately after the imposition of the countrywide lockdown last year, L&T CEO & MD Mr S N Subrahmanyan constituted a six-member taskforce of which Mr Mehta was a key member. Delineating the taskforce’s communications efforts, he conceived and implemented a three-pronged strategy that developed and disseminated messages under three communications categories – You are Safe with L&T, L&T Cares and The Choice is Yours, respectively.
The strategy targeted L&T’s 350,000 workforce, including employees and contract workers, as well as the public. Leveraging a mix of internal and external channels, he led a campaign narrating L&T’s COVID-19 relief efforts and protocols for all.
While the first category constituted messages reassuring the employees and workmen that they were safe within L&T and discouraging them from leaving the project sites, the second dealt with advisories that exhorted them to deal with the COVID-19 pandemic with courage and a positive approach even while assuring them that the Company would be with them through the tough times. The third category of messages were around the theme of making the employees and workmen responsible for following COVID-appropriate behaviour.


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